SIGNED - LILLY DACHE'S GLAMOUR BOOK - L. DACHE 1st/1st 1956 HC/DJ FASHION DESIGN
SIGNED — LILLY DACHE'S GLAMOUR BOOK by Lilly Dache — 1st Edition / 1st Printing, 1956 HC/DJ — Mid-Century Milliner Hat and Fashion Designer
Publisher: J.P. Lippincott Company, Philadelphia (1956)
"Glamour is what makes a man ask for your telephone number. But it also is what makes a woman ask for the name of your dressmaker." -Lillian Dache
The book is in excellent condition, with no detectable wear to the boards and binding, along with crisp clean pages and no interior markings. Lillian Dache's signature and date on the first blank page. The dust jacket in exceedingly well preserved condition with light shelfwear. It remains uncut, with the original price still present. 315 pages, with an an Index, and several Appendices, including a blank "Personal Report Card." Lilly Daché (circa 1898 – 31 December 1989) was a French-born American milliner and fashion designer. Daché's major contributions to millinery were draped turbans, brimmed hats molded to the head, half hats, visored caps for war workers, colored snoods, and romantic massed-flower shapes. Daché is reported to have said, "Glamour is what makes a man ask for your telephone number. But it also is what makes a woman ask for the name of your dressmaker." Despite the economic effects of the Depression and World War II, Daché's business flourished in the 1930s and 1940s. Daché's hats cost upwards of $20 at a time when a hat could be bought for just a few dollars, but hats were still considered a cost-effective way for a woman to update her wardrobe.
In 1937, Daché moved her entire operation to a nine story building on East 56th Street, combining her retail sales, wholesale trade, workroom and personal space. Both the designer Halston and the hair stylist Kenneth worked for her before going into business for themselves. Estimates of Daché's yearly production ran as high as 30,000 hats a year. By 1949, Daché was designing clothing accessories, perfume, and costume jewelry. Celebrity clients included Sonja Henie, Audrey Hepburn, Carole Lombard and Marlene Dietrich. Not only was her brand well known, Lilly herself became famous. She was a mystery guest on a 28 August 1955 episode of the sophisticated television game show What's My Line? She is also referenced in the song "Tangerine" performed by the Jimmy Dorsey Orchestra. Daché's books include Lilly Daché's Glamour Book (1956) and her autobiography, Talking through My Hats (1946). When Dache retired in 1968, Loretta Young bought her last thirty hats.